Leverage communication ease with your prospective clients by integrating your socials into your website to ensure quick and easy access to their prefered platforms and social proof and credibility to your brand and message.
We decided to treat our younger three to dinner out at Crown Hotel Motel Camden it has been a long week (yep it’s only Tuesday)… while the oldest boys are out with friends we are taking the opportunity to love on our younger three!
Those with multiple kids… do you take opportunities to treat your children as individuals? ... See MoreSee Less
All Shopify user's are currently sitting in limbo while the platform iron out technical issues that they are having with they CMS and hosting it seems.
This is a great example of why template based website builders are not ideal for building your brand.
👉 You have no control over platform structure 👉 You have no control over hosting controls 👉 You are beholden to their platforms and cannot move your website away from them 👉 Your digital assets are not owned 👉 You have access to limited functions and integrations 👉 You are susceptible to outages which require that platform to assess, diagnose and rectify as you rent the space from them.
Don't get me wrong custom-built websites have their cons too, however, in business the most important aspect is to protect and own all your brand and digital assets and this is not possible when using template-based website builders.
👩💻 Your website builder should provide you all access and details to your website 👩💻 Your website builder should provide how-to's or tutorials so that you have an understanding of how to update, maintain and manipulate your website
If you are not happy with your current provider, website or platform, feel free to connect with us today to find out what your options are 😃
To all Shopify users, we hope you are back up and running quickly! ... See MoreSee Less
So we've been through step 1&2 and now it is time to jump into step 3...
Step 3. Get to know your competition
Odds are your competitors are already using social media, and that means you can learn from what they’re doing.
Conduct a competitive analysis A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.
It will also help you spot opportunities.
Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Twitter or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.
💭💭 A quick thought... Are you, your own competition?
Tomorrow we will be posting something that will help you get a better understanding of where you sit in your market and how you can create opportunities for your business... ... See MoreSee Less
Step 2. Learn everything you can about your audience
Create audience personas
Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.
When it comes to your target customer, you should know things like:
🧍Age 🧍Location 🧍average income 🧍Typical job title or industry 🧍Interests 🧍Behaviours etc.
We enlisted the help of Lisa and Peter after our last marketing and media company shafted us.Lisa was extremely quick... to arrange a meeting with us and went thru our requirements and has gone above and beyond our expectations. If you are needing help don't hesitate to reach out to the team and see what they can do for you.read more
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Lisa and Peter are a great team. They have done an excellent job designing my new website!I have been very pleased... with the professional service and high competence they have. The process from first consultation to launch was smooth. They took the content from my old website and made it look so much better. And even after the launch they have been super helpful with all the questions I have about the back end.It has been great working with them and I can highly recommend their services.read more