Product Based or Service-Based it does not matter, if you don’t know who you’re selling to you will not reach the success markers you are hoping for…
We all want to be successful.
We all want our business to grow.
We all need clients/customers to make this happen.
“Success is not final; failure is not fatal: it is the courage to continue that counts.”Winston Churchill
Brand awareness allows our prospective clients to learn about our business and offerings, however, this alone will not convert an observer to become a purchaser.
You don’t have to be a marketer.
Your don’t have to spend hours upon hours researching.
These two comments above are true, although, you will need to take some time to understand your “ideal” customer to ensure your marketing strategy aligns with what your clients want and need.
You have data… Use It!
Your customers have a problem… Solve it!
A buyer persona is a guide to the individuals you are trying to attract.
Typically, a buyer persona would describe one ideal customer or client in great detail.
Within this persona, you can outline some pretty basic information about your target audience.
This includes their basic demographics and background, and some unique identifiers.
However, if you really want to make your customers the focus of your marketing, you’re going to want to get much deeper than this.
Use the below worksheet to build your ideal client avatar, be clear and concise, and be sure to make an avatar for each service you provide as this is likely to differ.
Once you have created your client persona’s / avatars you will be well on the way to understanding how to market your services to be effective for the right audience.